Google has always set the trend in the information technology stage just like the super models on the catwalk of leading fashion capitals of the world.
They have brought a new dimension to how the industry goes about it’s daily chores, always keeping the clock ticking with expectations from their millions of users for new applications to keep them interested and excited.
The ingenious Google maps platform set the right tempo for many other exciting applications to follow in it’s wake, and they sure did with two great and exhilarating applications that followed in quick succession.
The two, street view and business view took the digital platforms to dizzying heights creating waves of interest that overwhelmed even Google’s expectations.
These two created the ever popular Google virtual tour which took users on a whirlwind journey from the comforts of their homes.
The introduction of street view and it’s success culminated with every user taking the unprecedented opportunity to journey on a virtual tour just to see what the hue and cry is all about.
They have enjoyed every minute of their virtual tour and reciprocated with undulating accolades and excellent reviews.
The street view technology is confined to the exterior and provides some very impressive high resolution 360 photography digital images.
Business view is something different where customers or users are able to move inside the confines of the premises on a virtual tour absorbing the ambience, décor and everything that is to be observed.
The experience of a virtual tour is undoubtedly an exhilarating one that would change customer perception and give brands a positive nod from any discerning customer.
The development of digital spherical cameras followed the street view and business view applications hence it was required of Google to get their photographers to stitch a series of images captured to enhance the 360 degree effect whilst a customer is on a virtual tour.
This exercise was time consuming and tedious but with the development and introduction of digital spherical cameras their work was cut out for them and images captured could now be instantly uploaded to give the virtual tour experience a completely new dimension.
Google had to get their act right and customers had to be provided a virtual tour to compensate their time spent hence the platform had to be flawless and towards this end they trained and accredited Google trusted photographers to carry their torch of success held high and handsome.
The Google trusted photographer had a very responsible assignment when he visited a business who wanted to come onboard the business view platform, whereby he had to formulate a virtual tour for their customers that would keep them spellbound all through the journey.
A Google virtual tour is one which you have to experience to see the advantage that would accrue to a customer where he would see inside the premises.
His perceptions could change and he could be rushing the next moment to experience for himself what the business has to offer after seeing on the virtual tour what is available within.
Transparency and projecting openness would hold any business in good stead, and there is no better way than to invite your customer to take a virtual tour and visit your premises and then decide to come and engage with you.
A virtual tour would do what no other expensive advertising strategy could do for you. A prospective customer taking a virtual tour of your business is more likely to engage with you than another.
Digital marketing strategies revolve around being visible on the digital medium and being on the business view platform and inviting a customer to take a virtual tour is one of the best things that could happen to a brand.
Changing customer perspectivesCustomer perspectives change fast and customers are always in a fluid situation as they change their minds in split seconds, which are also called impulse buying.
A virtual tour would embed in the customer a more indelible impression if it is presented articulately. This would need professional inputs and there is none other than a Google trusted photographer to do it.