Google Virtual Tour

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Experience Online Shopping with Google virtual tour and see

Social and Consumer trends

The term online shopping refers to any business activity or purchase through a digital channel in other words -buying through the internet.

The new world brought many social trends such as busy lifestyles, rising fuel thus transportation costs and increased competition in the marketplace due to globalization and the removal of many export/import trade barriers.

To complement these social trends, consumer behaviour also altered respectively and the key to business sustainability relied heavily on convenience, speed, value for money and quality.

Brand reputation is important

Brand reputation was also a factor for discerning customers who preferred to engage with brands that are socially responsible and have high awareness levels.

Internet and virtual businesses

The emerging social and consumer trends gave life to a new way of doing business which is online shopping, another alternative distribution channel for large corporations to target their existing and new customers.

Internet gave many small businesses the advantage of showcasing their product portfolio to the world, cost effectively and efficiently.

Compare and contrast

Online customers had a myriad of products to choose from, to be selected from their desired geographical location.

This gave customers high buying power over most products as companies operated in a fierce marketplace where their customers could compare and contrast products to purchase at the best price possible.

Transactions over the internet

When online shopping incepted, there was great skepticism on furnishing credit card details to finalize purchase as there was numerous activities related to cyber fraud.

This perception changed when many reputed banks went online to provide secured payment gateways for risk free transactions. 

Making the right choice

Every company in this digital era seeks to enter online business territories to improve their sales and profitability.

The question on the mind of every marketing manager is how to be successful over their competitors to confer a competitive advantage as corporations operating in the same industry with similar product prepositions appear to be quite similar by their customers.

So how do customers make the right choice and what influences their choice?

The answer is none other than- cutting edge marketing.

Cutting edge marketing initiatives

This refers to marketing activities that greatly complement customers to make the right decision; the purchase choices which they make stemming from what they feel will give them the greatest levels of customer satisfaction and delight.

The internet has a large number of effective tools available to corporations which can be blended within their online marketing mix to build compelling messages.

Google enhances online marketing

The customer’s first step in buying online is to look for the product which will meet their need and their search starts very frequently from Google which is the most widely utilized search engine available on the internet today.

Google has a range of options to increase visibility and to enhance preference for any product or brand such as Google business view.

Google and Business View

This gives users the possibility of looking inside any business to compare and select their best option. Soon after the launch of Google business view, came Google virtual tour.

Google virtual tour technology

Google virtual tour technology enables customers to take a 360 degree tour of any listed company’s premise to witness firsthand, what the company has to offer.

How does it happen?

Google has accredited Google trusted photographers who are trained and trusted to capture high definition digital photos of any business who wishes to improve their online image through the provision of a Google virtual tour.

It’s all about experience

Online shopping minimizes the human interaction factor so customer loyalty rates can be fragile.   To combat this, Google virtual tour technology launched to give companies the liberty of creating an intensified experience to build fulfilling relationships with their customers.

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